A new poll from Horizon Organic reveals that today’s new parents are documenting their baby’s first year like never before—snapping an average of 1,000 photos, or about three a day.
The survey sheds light on how much parents cherish even the tiniest moments, capturing everything from sleepy yawns to the first gummy smile. But it’s not just about the photos.
The poll also found that parents are tracking an average of 48 different milestones in that all-important first year. Among the top three most anticipated: a baby’s first steps, first word, and first laugh.
This surge in documentation isn’t too surprising in an era when every smartphone is a camera and every cute moment is a potential social media post. But it also speaks to a deeper desire among parents to preserve fleeting moments that pass all too quickly.
While milestones bring joy, they can also stir up anxiety—especially when it comes to food. According to the same poll, 56% of new parents admit they’re already worried about their baby becoming a picky eater. For a brand like Horizon Organic, which focuses on healthy food options for kids, that concern hits close to home.
The results highlight just how intensely modern parenting has evolved. Where once baby books sufficed, now it’s digital albums, milestone-tracking apps, and curated Instagram highlights. And while the pressure to “capture everything” can be overwhelming, it’s clear that for most parents, it’s worth it to document every laugh, every stumble, and yes, every spoonful of mashed carrots flung across the kitchen.
In a world that moves fast, today’s parents are trying to freeze time—one snapshot at a time.
